The impact of TQM practices on the performance and innovation of the organization:
Facing a highly competitive business environment and increasing consumer needs and aspirations, the survival and growth of industries require perfect answers from managers/leaders about the ways and methods used to conduct organizations. In this context, enhancing the level of competence is due to meeting simultaneously performance criteria and innovation. Several scholars have argued that quality improvement and the effectiveness of an organization are the central concepts of new forms of the economic theory of the firm and models of business behaviour.
Total quality management (TQM) refers to the continuous, ongoing activity that covers, records, inspects, organizes, and controls all areas of an organization (company, institution, etc.) and serves to introduce quality as a system goal and guaranteed permanently . Total quality management (TQM) is a management strategy that emphasizes a continuous, organization-wide effort to maintain quality customer service and satisfaction. The goal of TQM is to foster customer loyalty by delivering service levels that keep customers from coming back again. The strategy requires consistent feedback from employees and customers to determine how services and products can be improved across the organization and is designed to help companies find a path to strengthen their position in the market, increase productivity, improve customer loyalty and satisfaction, boost employee morale, and improve processes.
Whereas many quality management strategies focus on specific departments, TQM includes every department in continually improving a company’s products and services. According to the TQM philosophy, the more you improve processes in every department, the easier it will be to deliver higher-quality products and services to customers. With TQM, everyone in the company should be focused on quality improvement with the shared goal of boosting customer loyalty and satisfaction. It is the approach to implement a customer-focused and centric quality mind-set across all functions in the company and across all areas in the value chain.
A company’s quality plan should include TQM which must be applied to implement an organization’s quality concept. To achieve customer satisfaction and organizational success, this concept refers to a management system that focuses on maintaining the highest level of quality at all levels of the organization, continuous improvement, high-product quality, teamwork, and collaboration among all stakeholders.
There are three types of TQM implementation frameworks: (1) based on experts, quality leaders or gurus; (2) the Excellence Models or Quality Awards; and (3) those extracted after theoretical and empirical research or measurement studies . This context, show how excellence models offer the suitable reference framework for the implementation of TQM in an organization.
The TQM critical factors are management values, principles, practices and techniques necessary to yield the desired effects on the organization’s performance. Those receiving most attention in the literature include: management leadership, quality culture, strategic planning, people management, processes management, product design, quality data analysis, supplier quality management, customer focus, and continuous improvement.
As a result of globalization, visionary enterprises are getting access to foreign markets nowadays and many companies are looking for a more stable operating environment as a result. They are measuring how well their own company is doing by comparing it to that of the other companies.
It has been emphasized how important TQM is to accomplish its goals. In recent decades, the growing interest in total quality management (TQM) as a management reference system and as strategic support to obtain a sustainable competitive advantage is enabling organizations to achieve superior performance. The TQM idea is currently being used by numerous companies across a wide range of industries to try and achieve their goals. On the other hand, many industrial enterprises lack the necessary knowledge and expertise in the TQM practices.
We can Improve organisations by following TQM